In this webinar, hear Eric Wittlake, B2B marketer & industry blogger, and Erik Matlick, CEO of Madison Logic, discuss the true value of behavioral intent data for B2B marketers, particularly when leveraged to power game-changing lead nurturing programs like lead retargeting and instant nurturing.
What to expect:
- Learn how to leverage behavioral intent data to power smarter nurturing programs;
- Understand how to reduce sales cycles by increasing engagement immediacy;
- Hear two industry experts discuss B2B marketing trends and brand new lead nurturing Best Practices.